Form Function and Desire

An annual confluence of the infinite possibilities in design and interiors Salone Del Mobile is a precise blend of form, function and desire Bollywood likens the idea of brothers and sisters getting lost in a fair – to reunite within a span of three hours. Given the global reach of our film industry; in the contemporary mode – what if the siblings got lost at Salone Del Mobile. Would they ever reunite? ¬†With the display area exceeding 200,000 m2 they eventually may, but perhaps in a sequel! Similar to a…

Read More

Next Stop Asia!

Grammatically speaking Bangkok and Wrangler are two nouns. One, among other things, is a favourite destination for bachelor parties while the other is known for its denims and cowboys. With increasing globalisation brands are moving much beyond their geographical borders. The hope of finding access to larger markets and increasing profits has seen major brands execute this exercise and brand Wrangler is one such brand. Since its inception Wrangler was associated with the cowboys who would wear the denims in a rodeo and with time its popularity soared beyond the…

Read More